The COVID-19 pandemic placed unprecedented stresses on food supply chains, with bottlenecks in farm labour, processing, transport and logistics, Many of these disruptions were due to the containment measures applied during the COVID-19 pandemic, which impacted the essential flow of food from farms and producers to consumers.
During the lockdown, several products disappeared from store shelves, due to sourcing problems. Many companies had to frantically source local alternatives, thanks to closed borders and no-fly policies. While these measures have been reduced, the key lesson is this: food companies must design their supply and production chains for resilience.
For many food companies, sourcing ingredients and spices abroad is no longer the default model. Companies must develop an end-to-end supply chain management that reflects a wider pool of suppliers, including regional ones while keeping larger strategic stocks. Other alternatives are to simplify offerings, resulting in a leaner, more manageable product range, less risk and lower costs.
Freddy Hirsch has invested in a state-of-the-art manufacturing plant, research, development, and application laboratory and extensive networks that enable it to derive authentic insights from customers, meet their unique taste preferences of the regional market and develop competitive solutions in culinary, bakery, confectionery, and dairy. As the preferred partner of choice to local and global food and manufacturing companies in West Africa, we empower our customers with locally sourced materials and non-FOREX exposure.
To achieve this and more, Freddy Hirsch Nigeria focuses on the development, launch and commercialization of transformational food products: general seasoning, bouillon meat, snacks and instant noodles, through strategic initiatives like collaboration with local chefs and insights learned from staple local delicacies & recipes.
We also offer our customers Naira trading and predictable OPEX, speed to market, due to local sourcing, non-FX issues, and shorter lead times, among others. With this, customers can save their forex for more critical purchases and procure their raw materials in Naira.
We are also partners with Symrise, a Germany-based fragrances, care, flavorings and nutrition manufacturer with a commitment to boost food innovation and nutrition in West Africa.
Our West African operations, based in Nigeria has innovated into the fastest-growing African producer and distributor of extracts for spices, ingredients and flavors with expanded capabilities as a full-scale concentrate backbone creating authentic flavors through local insights in the regional culinary market.
Find out more about our Value Proposition here