Freddy Hirsch Nigeria, a fast-growing African manufacturer of extracts for spices, ingredients, and flavours, has launched a new line of bouillon flavours in the West African market, focusing on the local quick-service restaurant (QSR) industry.

Bouillon is a versatile ingredient in African cuisine that improves the flavour of dishes like soups and stews. It is typically made up of salt, sugars, starches, vegetable fats, hydrolysed vegetable protein, herbs, and spices.

Speaking during the launch, Kojo Brifo, managing director, Freddy Hirsch Nigeria, said that the new seasoning would preserve truly African tastes. “Consumers are seeking the umami taste with the complexity of locally sourced, naturally sourced herbs and spices,” Brifo added.

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